Thumma said it's a clear effort to avoid some of the stereotypes about Southerners, such as negative perceptions of their racial views or reputed "damn-us-all-to-hell" fundamentalism.
At this point the report launches into what I think is statistics, and while I am pretty good at lies and damn lies, I know nothing at all about statistics.
We'll let you decide if this is too distracting or Big Brother-ish, but hopefully we can all agree on this: it's a damn good thing that the Discover Bar contains no ads.