路阶层为一,称为直效行销通路 (direct marketing channel),没有中间商,直接由 公司直接销售产品给终端消费者,本个案公司亦有透过直效行销通路进行产品销
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People always pay much attention to advertising in the direct channel to the end user, but neglect advertising between tourism suppliers and intermediaries in the indirect marketing channel.
通常人们较为注重面向旅游者的直接渠道旅游广告,而往往忽视旅游中间商与旅游产品生产商之间的间接渠道旅游广告。
Campaign management and direct online channel consultation fees by your interactive agency of record should not exceed 11%-12% of your overall Internet marketing budget.
推广管理费和直销渠道的顾问费用不应超出在线营销总费用的11% - 12%。
These tour operators tend to have great products not available via any distribution channel and their marketing can be limited to spending a few dollars on Google and other direct approaches.
这些旅游运营商通常不会把好的旅游产品放入分销渠道,他们的市场策略仅限于在Google和其他直销渠道上投入一些推广费用。
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