Because people are paying attention directly to an image when they see the ad, which is directly related to the ad, it gets strong response, Everingham says.

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Even then, marketers will have to see solid results in either the brand-oriented metrics such as intent to buy or in sales driven directly from the ad before they move big budgets toward Twitter.

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Honorable mention goes to Saturday Night Live (no direct links to videos available, sorry.) SNL did a set of four parodies: One directly based on the Chanel ad and then others on Taco Bell, dog condoms and famous New York dermatologist Dr. Zizmor.

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