DVB-H (Digital Video Broadcasting - Handheld) technology looks like being the favourite, set to overshadow current TV services rolling out on 3G networks.

BBC: Cast members of Coronation Street hold up mobile phone

Like many cellular technologies, mobile TV standards differ by region, forming an alphabet soup of acronyms: wireless technology company Qualcomm 's MediaFLO in the U.S., DVB-H (Digital Video Broadcasting for Handhelds) in Europe, T-DMB (Terrestrial Digital Multimedia Broadcast) in Korea, and ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) in Japan and Brazil.

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Like many cellular technologies, mobile TV standards differ by region, forming an alphabet soup of acronyms: wireless technology company Qualcomm 's (nasdaq: QCOM - news - people ) MediaFLO in the U.S., DVB-H (Digital Video Broadcasting for Handhelds) in Europe, T-DMB (Terrestrial Digital Multimedia Broadcast) in Korea, and ISDB-T (Integrated Services Digital Broadcasting - Terrestrial) in Japan and Brazil.

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