Launched in 2011, Origin acts as a distribution system, where customers can buy, download and manage EAvideogames as well as chat with friends about them.
His emerging technology team was also recognized that year with a Sports Emmy for its Virtual Playbook application, an augmented reality which is achieved by integrating EA SPORTS' customized videogames into ESPN's studio environment.
Throughout the agreements, the league will work closely with Take-Two and EA to promote the basketball videogames through global marketing, promotional programs, and multiple assets including NBA TV, NBA.com, and grassroots events.