abstract:The Futurist Manifesto, written by the Italian poet Filippo Tommaso Marinetti, was published in the Italian newspaper Gazzetta dell'Emilia in Bologna on 5 February 1909, then in French as "Manifeste du futurisme" in the newspaper Le Figaro on 20 February 1909. It initiated an artistic philosophy, Futurism, that was a rejection of the past, and a celebration of speed, machinery, violence, youth and industry; it was also an advocation of the modernisation and cultural rejuvenation of Italy.
Examples abound, from the FuturistManifesto of 1909 to the conservative Contract With America in 1994 and the slightly more recent Cluetrain Manifesto.
Complete with a doctrine that gives a cheeky wink to the Futuristmanifesto - "We are enslaved to the Fast Life, which disrupts our habits, pervades our privacy and forces us to ear Fast Foods" -- the organization today has spread to 80 countries, from Austria to Venezuela, with over 85, 000 members.
So forgive me if I'm being small-minded, but Bruce Tognazzini's speculative manifesto about an Apple iWatch fails to make a convincing futurist case for the imagined device -- despite whipping up a whirlwind of attention.