Great companies have a global mindset. They treat every person in the world as a potential customer/user.

拥有全球视野，将所有人视为潜在客户（用户）。

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Despite your current location, however, you can cultivate a more global mindset, usually without spending much money.

不论你目前身处在哪，你还是能培养一个更全球化的思维，而且一般不需要花太多钱。

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As a certified cross cultural trainer, Ben helps executives and high potential leaders strengthen their cultural awareness, develop cultural tools and build a global mindset.

马森先生是一名跨文化方面技能认证培训师，帮助管理人员和高潜力领导者加强他们的文化意识、提高使用文化工具的能力，以及树立全球化思维。

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Global mindset can be defined as the ability to perceive and decode behaviors in multiple cultural contexts.

FORBES: Being Global II: Global Leaders Have a Global Mind

Global mindset is thus the capacity to appreciate the differences among cultures and bridge the interfaces between them.

FORBES: Being Global II: Global Leaders Have a Global Mind

Most companies miss this, as the RogenSi Global Mindset survey illustrated last summer.

FORBES: 4 Things That Set Great Companies Apart from the Crowd