Three months later, New Year season, he received a fine New Year's greeting card that read: "Dear sir, if you'd like, please spend the New Year with us."

三个月后，新年来临，他收到一张精美的新年贺卡，上面写着：“尊敬的先生，如果您愿意，请和我们共度新年。”

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Blue Mountain Arts, a folksy Colorado upstart that pioneered the on-line greeting card craze, drew 11 million viewers in October, even before the holiday season got under way.

FORBES: E-sentiments, exactly