Things are also looking up for the 800m boys and you never know, Michael Rimmer, Sam Ellis and Michael Hill could all reach the European final, which would be the first time in a long time for British athletes.
"I have absolutely no comment on it and could care less about it, " said Eric Hirshberg, head of the publishing unit of Activision, which has launched a "Call of Duty" marketing blitz with ads featuring actors Sam Worthington and Jonah Hill and basketball star Dwight Howard.