The publication offers mainstream readers insight into the latest trends in niche cultures, such as streetwear, sneaker culture, hip hop, and graphic art.

这个杂志为主流读者提供特定文化领域的最前沿信息，例如波鞋文化，街头装束文化，嘻哈音乐文 化及平片设计等。

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As the operators obliged, the new channel generated enormous excitement in black America just as hip-hop culture, with its swaggering multimillionaire entertainers and athletes, was emerging.

FORBES: The cable capitalist

And, as in other parts of the world, certain aspects of hip-hop culture have made their way onto Chinese billboards and pop charts, as well as into Chinese theme songs and television advertising.

NPR: Made in China: Hip-Hop Moves East

But as long as hip-hop's hold on pop culture remains strong, the number of rappers crossing-over into the movies is expected to grow.

BBC: Rappers move into the movies