设计思考 IDEO Design Thinking ; design thinking ; Considering Design ; The design pondered 垂直思考 Vertical thinking 思考一下 think over ; Consider t...
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Today I just want to tell a simple story about how we got to design thinking, and the role it plays at IDEO.
今天，我想讲一个简短的故事，关于我们如何开始设计思考，和设计思考在IDEO的作用。
And the shift from design, where the emphasis is only on the output, to design thinking, where the emphasis is also on the act or the process, that's been the catalyst for change for us at IDEO.
接着就是设计上的转变，起初，重点仅仅放在了输出结果上，而在设计思考中，重点往往在于这个流程。这也成为IDEO转变的催化剂。
So to start off with I want to give you a very quick scan of my 20 year story as a designer and my experience of going from design to design thinking at IDEO.
那么，我想和大家简短的分享一下自己作为设计师在IDEO20年的从业经历，以及怎么样从设计走向了设计思考。
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