Therefore, if a competitive advantage is improved, the first step is to select an attractive industry, and the second is to raise its competitive position.

因此，企业要提高竞争优势，首先要选择吸引力大的行业进入； 其次在行业内企业要不断提高自己的竞争地位。

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ITC said the company had been able to retain leadership position in the market and improved its market standing in the consumer mind-space in key competitive markets across the country.

印度烟草公司说，它过去一直能够保持自己在市场中的领导地位，并且还提高了自己在全国主要竞争市场的消费者心中的市场地位。

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It is more of a last resort and often found to cause a vicious circle instead of a long-term improved competitive position.

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