With social media, you could say that brands are just using the Internet to find ever more ingenious ways to promote their brand - and that the Olympics is just a prop for that.

社会化媒体的运用，你可以说各个公司只是在利用网络以更好地推广品牌，奥运只是一个跳板。

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He has appointed management firm Ingenious Media - headed by ex-Really Useful Group chairman Patrick McKenna - to advise him on the current negotiations, the statement said.

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Media placement for brands is increasingly ingenious and even in the most unlikely locations we may now see an ad for some product or other.

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