It's also more effective to offer visitors concrete arguments, situations and ideas of how a product or a service can be used instead of bombarding them with loud and empty ad-slogans.

AIDA也是更有效的提供给访问者具体的建议或者观点，这些观点是代替以响亮的空的广告语曝光他们让一个产品或者一项服务被使用。

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Using that functionality will allow tests to be driven and tracked from a robust tool instead of from an ad hoc set of e-mails and Access databases.

使用这些功能将使得测试是被一个健壮的工具所驱动和追踪的，而不是来源于一组电子邮件和 Access 数据库。

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Or they might change their ad strategy, going regional instead of national, to conserve ad dollars.

或者，他们也可以改变广告策略，更多针对某些地区而不是全国市场投放广告。 这同样可以节省用于支付广告费用的现金。

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If that decision had been made by a standing group of experts instead of an ad hoc group, it would have drawn less scrutiny.

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We found that the winning combination for Little Pim was building tracking into every campaign, focusing on paid search, seeking new ways of reaching customers via advice from board and advisors and setting up cross-promotions instead of simply buying ad space.

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The company's cola brand took a pass on the Super Bowl last year (the ad dollars instead went to a community advocacy project dubbed Pepsi Refresh), but both Pepsi Max and Doritos will be there sometime after the kickoff at 6:30 p.m.

FORBES: The Super Bowl Ads You Can't Miss