The league wants to capture some of this creativity and use it to further unlock its intellectual property assets, including through expanded use of social media and other digital mediums.

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Of course there can be no innovation without the protections that that law provides, but here the intellectual property regime in effect turned on itself, squelching the very creativity it was designed to safeguard.

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In 2010 I wrote for Stanford Social Innovation Review that intellectual nutrition, or balanced intellectual consumption, is paramount to standing at crossroads, and retaining our creativity.

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