Despite company has certain marketing ability, but marketing advantage is not obvious, internal marketing system does not be perfected, lacks effective marketing strategy.

尽管公司具备一定的营销能力，但是营销优势不明显，内部市场营销体系不完善、缺乏有效的营销战略。

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The stock launching system is a macroscopical concept which entails specific launching system, method, price fixing method as well as a series of internal and external marketing environment.

股票发行机制是一个宏观的范畴，不仅指具体的发行制度、发行方式、定价方法，还包括一系列的内外部市场环境。

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Using tradition marketing theory as well as service profit chain theory, and constructed the company marketing strategy system from exterior, internal aspects.

在服务营销战略的指导下，利用传统营销理论以及服务利润链理论等相关理论，从内、外两部分构建了新五丰公司服务营销战略体系。

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