Later in the same century came supposedly healthy breakfast cereals, heralded by James Jackson's Granula and followed by the Kellogg brothers and their rival, Charles Post.

ECONOMIST: Food in history

Ospreys had a glimmer of hope after Paul James bundled over but Jackson's late drop-goal sealed a famous win.

BBC: Saracens 19-10 Ospreys

James Jackson, owner of Jackson's auction house in Cedar Falls, Iowa, first wandered into Broomer's shop a decade ago.

FORBES: Life