Use of customer lifetime value as a marketing metric tends to place greater emphasis on customer service and long-term customer satisfaction, rather than on maximizing short-term sales.

将客户生命周期价值作为市场营销的衡量标准倾向于强调客户服务和长期的客户满意度而不是最大化短期销售额。

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Lifetime Value is typically used to judge the appropriateness of the costs of acquisition of a customer.

生命周期价值通常用来判断拉顾客的成本是否合适。

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Customer lifetime value tells you just how important they are, and should help you create plans to retain a maximum number of them.

顾客终生价值正是告诉你顾客多么宝贵，并帮助你制定计划来保留最大数量的顾客。

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The lifetime value of a customer is how much the customer spends over the long term (say a couple years).

FORBES: Magazine Article

In addition, the lifetime value of a customer who uses Fab mobile apps is about 2 to 2.5 times that of a web user.

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Retailers that get the most payback from loyalty programs are careful to measure vital metrics, like gross margin per customer and the lifetime value of a customer, which is tracked by using surveys and following forwarded emails to see who's recommending your store.

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