要知道,如今风靡全球的“长尾效应”(long tail effect)是在2004年才被西方企业界提出来的,而在国内的流行则更是近两年才有的事情。
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长尾理论(Long Tail Effect) 从销售量看80/20法则 资料来源:天下文化 2009/7/10 主讲人: 石美芳 12 网.
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The Long Tail Effect 长尾效应
long-tail effect 长尾效应
Today, social media has the potential to create a long tail effect, extending the life of expensive campaigns, ultimately improving ROI, and along the way creating and deepening the relationship with the audience.
FORBES: Click Here for a Social Media ROI
If true, that could prove to be the most fascinating long-tail effect of all.
ECONOMIST: What the long tail will do
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