Doing what everyone else is doing playing it safe just to avoid bombing is the real gamble, because you will likely makenoimpressionon your audience at all.
There is no shortage of advice out there on how to make a good impression an impression good enough to land you a new job, score a promotion, or bring in that lucrative sales lead.
The Communications Research Centre of Canada was on hand at NAB to demonstrate a small variety of lab projects, with agency representatives hoping to make an impressionon attendees, who will theoretically apply these concepts to actual products, with no licensing fee making its way back to the True North.