Of course, what we had done was nothing new-just a reformulation of the concept of developing a dashboard of kpis-but it took a marketing initiative to create it.

当然，我们所做的没什么新鲜的—只不过是开发kpi指示板理念的再现—但是创建它时加入了一些市场意识。

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Such situations call for a new term that enlarges the marketing concept.

这种形式呼唤一种新概念来拓展营销观念。

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Marketing concept: to provide the customers with more new products, more perfect service.

向顾客提供更多的新产品，更完美的服务。

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The key for sponsors operating with the new marketing concept was exclusivity through its product segment.

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But give Gillette credit for bringing together its two key marketing partners who created a concept that is driving new sales, which of course is where the rubber meets the road.

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The International University of Monaco has just handed a particularly tough challenge to 24 MBA students enrolled on a marketing management course -- develop the concept for a new board game.

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