Web publications serve every conceivable audience, from the mass market to obscure niche groups.

网络出版物的每一个可能的观众服务，从大众市场向模糊的利基组。

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It has prospered by understanding the tastes of a mass-market audience.

ECONOMIST: Internet riders

While some may doubt Highlight's ability to persuade a mass-market audience to share with strangers, Davison's goals aren't without precedent -- largely thanks to a trail blazed by similar app Badoo.

CNN: With new mobile apps, no one's a stranger

"Our focus is the Asian-American audience, and theirs is using Asian culture to create a mass-market channel, " he says.

FORBES: Showtime