The racetrack is also trying to lure in more environmentally friendly high-performance racing series such as the TTXGP Zero-Carbo Electric Motorcycle Racing Series.

FORBES: Green And Racetrack, Synonymous?

While other auto chief-executives-to-be were punching keyboards in an accounting office, Fukui ran the company's motorcycle racing operations.

FORBES: Engineers Rule

Also made MBE is Wyn Evans, who receives the honour for her work as a motorcycle racing welfare worker.

BBC: Chief constable, cyclist and welfare officer honoured