How to obtain the superiority of competition and share the international market are the most important and urgent tasks for a multinational operation enterprise.
进入国际市场后，如何在竞争激烈的国际市场上立足，并获得竞争优势，是实施跨国经营的企业的当务之急。
Multinational Corporation; Construction Material Industry; Branding Strategy; Enterprise Operation.
跨国公司；建材行业；品牌战略；企业经营。
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