Customers include Apple, Microsoft, Yahoo (nasdaq: YHOO - news - people ), MTV and CBS. The company delivers live feeds of everything from NCAAMarchMadness games to space shuttle launches.
LG's LX9500, launching in July, is supported by an integrated, multifaceted marketing campaign with broadcast and online advertising tied to LG's corporate partnership with the NCAA, which began airing during the NCAA"March Madness" men's basketball tournament.