However, programmes featuring substantial amounts of Olympics content will be blocked, as there are not sufficient resources to edit them.

BBC: reaches agreement with Olympics on overseas ban

The answer is simple, advertisers are willing to pay to reach this audience believing that they have products or services of interest to a sufficient subset of that audience and distributors content choices are driven by what advertisers are willing to pay for not what their audience might actually want to see or hear.

FORBES: The Economics Of Online Privacy