对于数字媒体来说,这种状况会导致三种趋势: - 按效果付费(paid-for-performance)广告的崛起 - 显示广告之外的其他广告形式的崛起—— 或好或坏 - 数字媒体分化为“以数量为导向”和“以质量为导向”两类。
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paid-for-performance advertising 按绩效付费广告
For me, a key piece of evidence that incentive schemes affect performance is given by the way I was paid pocket money as a child.
就我自己来说,能证明激励机制确实影响行为的重要证据就是我小时候获得零花钱的经历。
For example, if a system issue is keeping employees from getting paid, that's probably a pretty big performance issue for any organization.
例如,如果某个系统问题导致无法获得支付款项,这可能对任何组织都是个大问题。
The chief executive has paid personally for GE's poor performance.
这位首席执行官自己也为公司的不良业绩而担责任。
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