To paraphrase a former Chrysler executive, Smart looked less so after superdealer Roger Penske relinquished his distribution deal and gave the brand back to Mercedes.

正如一位克莱斯勒前高管所言，在超级经销商罗杰.潘世奇放弃分销经营的打算，并将精灵品牌交还奔驰公司之后，这款微型车似乎便不那么灵动了。

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But to paraphrase Oscar Wilde, a thing is not necessarily true because a brand dies for it, so here are some portions of his letter and some of our observations from a loyalty and engagement perspective.

FORBES: Postmortem: A Borders Nonfiction Selection