abstract:Adolescent egocentrism can be divided into two separate forms: the imaginary audience and the personal fable. The first relates to the adolescent living life believing he is constantly being watched and judged by others, and that others are as concerned with his appearance and behaviour as he himself is.
His flawed reaction to the damning doping revelations taught a valuable personal branding lesson: Never let your story become such a fable that the fall is so steep.