The ad has gained much attention on the Web,possibly because it captures something about one sporting event.
VOA: special.2010.06.09
BlueTie's ads, called "featuretisements, " match an event someone types into his calendar or e-mail (such as a trip to Chicago) with, say, a possibly useful ad detailing flights that day.
"As this horde finishes with the coins of Tiberius, it could date to either the Roman invasion of Britain in AD 43, or possibly the Boudicca revolt in AD 61, it's difficult to say either way, " said Mr Marsden.