At Root Capital, we find that strengthening rural enterprises like Apodip with access to capital, financial management training, and connections to international buyers paying premium prices helps them shore up member loyalty and withstand the pressures of narco-trafficking at the household level.

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In full-disclosure, I am a frequent United flier (almost exclusively international and in premium cabins) and a top-tier Mileage Plus member and have been for quite a few years.

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