In the end, the author gave some advice to the Chinese enterprises who want to use product placement in movies.
最后给出了将在电影中运用置入式广告的中国企业一些在策略和操作上的建议。
参考来源 - 故事影片中置入式广告效果研究This may offer reference for future product placement development.
这为今后的隐性广告制作提供了一个可供参考的意见。
参考来源 - 基于网络社区的电视隐性广告植入模式研究The paper explores effectiveness of product placement in a network game.
因此,本文研究目的在于找出怎样的置入操作能够获得最佳的置入效果,以及网络游戏中的产品置入效果影响因素。
参考来源 - 网络游戏中的产品置入效果研究·2,447,543篇论文数据,部分数据来源于NoteExpress
N-VAR Product placement is a form of advertising in which a company has its product placed where it can be clearly seen during a movie or television programme. (电影或电视节目中的) 植入式广告 [商业]
It was the first movie to feature onscreen product placement for its own merchandise.
这是第一部为自己的商品做银幕植入式广告的电影。
It was the first movie to feature onscreen product placement for its own merchandise.
这是第一部为自己的商品做银幕植入式广告的电影。
The application in economics is to do with product placement, something that Jake's working on.
它在经济学中的应用与植入式广告有关,是杰克正在做的事情。
The application in Economics is to do with product placement, something that Jake's working on.
它在经济学的应用是产品植入,这是杰克正在研究的领域
In product placement, you might think when you're placing a gas station, you might think it would be nice if gas stations spread themselves evenly out over the town or out over the road.
在产品植入领域里,假设你在考虑设立一个加油站,你会想如果加油站,能均匀覆盖城镇每个角落,或者遍布整条公路那该多好
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