So, should a prospective student worry about a faculty's research prowess when applying to a school?

ECONOMIST: Business-school research

When you bring young people and prospective student-athletes onto campus, you want them to feel like what they are coming to our university to do is important to our university.

FORBES: The Surprising Factors Driving College Football Recruits' College Decision

So what should you do if you are a prospective student contemplating a large financial investment in a college education, but also long to make an immediate and unique impact on the world?

FORBES: Is College Worth It?