Personalization recommendation technique is an important technology in E_commerce, but how to provide recommendation service in net site which is not E_commerce is becoming a hot research now.
个性化推荐技术是电子商务系统中重要的技术，但对一般的非商务型网站如何向用户提供推荐服务成为当前研究的热点。
Who can provide customers with personalization and one-to-one financing service according to their risk preference and consume behavior characters will be more competitive.
谁能根据客户的风险偏好、购买行为特征等为其提供个性化的、一对一的理财服务，谁就更能在竞争中取胜。
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