But they're the sort of early-recovery winners that it often pays to get into too soon rather than too late, Carnahan says.

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"Indeed rather than being too late, now is actually a necessary time to act, before even larger numbers begin to anchor and before anchoring takes firm root globally, " he said.

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"Within five years a slew of new diagnostic tests will allow us to detect disease early, when it can be treated, rather than when it is too late, " says Patrick Plewman, Diadexus' chief executive.

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