Barrett- Jackson, for instance, is the most popular of the American houses and known for intense, fast sales on lots filled with muscle cars and resto-mods.
But, no, the name is actually an homage to the legendary Belgian cyclist Eddy Merckx, and also a sidelong way for the owner, Christian Pappanicholas, a cycling fanatic who owns Resto, the Belgian restaurant next door, to summon the spirit of the hard-core carnivore.