在设定广告开支回报(ROAS, return-on-ad-spend)的目标值时,你要考虑转化量的因素。可能你在排名第10获得了最好的ROAS,但也许你会对这一排名所产生...
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Even in these difficult times we see "Return on AD spend" (ROAS) as high as 3500% from Internet marketing campaigns we run for our clients.
即使在现在的困难时期,我们为客户开展的互联网营销活动,仍然取得了高达3500%的广告支出回报(ROAS)。
Hold off on advertising where you cannot measure results (e.g. print) and ROAS (Return on AD spend), or those that have not resulted in good ROIs in the past.
暂停那些不可测量效果和广告开支回报值(ROAS)的广告(如印刷品),或者那些ROI较低的渠道。
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