二是如果不采取价格战，作为一种敌对 博弈论 ( rivalry game )其结果会若何呢？每一个企业，都邑考虑采用正常价格策略，还是采取高价格策略形成垄断价格，并努力获取垄断利润。
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rivalry game model 零和对策模型
Mr Obama should be careful to avoid a game of zero-sum rivalry with the Chinese.
奥巴马应该小心避免与中国进入零和对抗。
The book has also been adopted into the strategies in commercial rivalry, maintaining relationships, and the online game industry.
它还被用来研究商业竞争战略、维持恋爱关系等，网络游戏产业也采用了相关元素。
The match, despite the rivalry between the two teams, was a fairly unmemorable game, rarely sparking into life.
尽管两支球队为宿敌，这场赛事却是一场完全不值得令人记住的比赛，极少出现火花。
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