In the explanation of "Yi, seemliness", Yi means good, right or seemliness as a prevalent valuable judgment.

这层意义的义代表的是一般性的善、正确或恰当，这可以说是一个普遍的价值辞。

youdao

Personal integrity, a sense of seemliness and concern for those who depend on us are not "values" that are no better or worse than other values.

WSJ: Charles Murray: Why Capitalism Has an Image Problem

Correspondingly, we have watched the deterioration of the sense of stewardship that once was so widespread among the most successful Americans and the near disappearance of the sense of seemliness that led successful capitalists to be obedient to unenforceable standards of propriety.

WSJ: Charles Murray: Why Capitalism Has an Image Problem