abstract:A service data point is the node in the IN GSM which is responsible for providing subscriber information. A GSM network element that needs information about subscriber will interrogate the SDP about such information.
The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.
The datapoint most utilized by those who espouse the idea of a healthy consumer is the household debt service ratio (DSR), a metric that relates debt payments to disposable personal income.