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So bearing all that in mind I'll share some personal discoveries with you that have at least served me well.

正因为心中承担了这些，我将在这里和你们分享我自己的个人心得，至少这些发现对我有过不少帮助。

youdao

In a fast-moving market context, where capturing market share and mind share is critical, a high-risk product innovation strategy is justified; in fact, it may be essential.

在快速变化的市场环境下(争取市场份额和精神份额是关键的)，一个高风险的产品革新策略是正当的，实际上，是必要的。

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But Kickstarter takes only a 5% cut of every transaction, and thereby misses out on the chance to score venture-capital big, or to enrich its investors, who get only mind share in a project or a product for their investments.

FORBES: Cofounders, Kickstarter

Bloxham: TV dominates by far in the home in terms of share of mind.

FORBES: How Retailers Can Benefit From Consumer 'Showrooming'

Staying in the game will help a company retain a foothold among consumers in terms of mind share and, ultimately, revenue, she says.

FORBES: Magazine Article