Forget about share of market, share of mind. They had something—that little yellow box—that said Kodak is the best.

在地球上每个人的心里，它的那个小黄盒子都在说，柯达是最好的。

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Bloxham: TV dominates by far in the home in terms of share of mind.

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For a country still only 5% of the world economy, China's share of mind--the degree to which its economic affairs attract international notice--is outsized.

FORBES: Sidelines

Staying in the game will help a company retain a foothold among consumers in terms of mind share and, ultimately, revenue, she says.

FORBES: Magazine Article