But for most of the industry, asceticism for asceticism's sake is a thing of the past--good news for those who exercise when they want to, sleeplate, lounge around their luxury suites and eat whatever they feel like--as long as it's not soup with sunflower seeds.
Three cheers for Professor John Zimmerman, who's finally doing some research to benefit Joe Public, and who has invented a device that lets parents sleep in late and put the kids to bed early on those long summer days.