That's why we were intrigued to take a look at Nutrino, an iOS app that promises a "virtual nutritionist" service to help slice away the adipose from our stomach.

ENGADGET: Nutrino is a virtual nutritionist for iOS, we go hands-on

But force the owners of a nationwide slice of that spectrum to make their service open to anyone selling a device that meets certain specifications.

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In an interview with Forbes this afternoon, CEO Mike Smerklo notes that the company uses a 100% pay for performance model: the company take a small slice of the additional revenues generated by the companies that use the service.

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