So let us see it. I am sure I will help him. Do not worry about it.
VOA: standard.2009.11.08
The prices are visible only to the person who purchases it so brands donot have to worry about their brand being seen as heavily discounted and diluting its street price.
Maybe, argues the same brander, it is because banks make so much money that they donot have to worry about business strategies, without which good branding is impossible.