韩礼德是通过把语言看成一种社会符号(social semiotic) 来研究语言在使用中是如何产生意义的。他认为把符号学 定义为对符号(signs) 的研究有一个局限性,因为符号就是一 个自我封闭的概...
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Language as Social Semiotic 作为社会符号的语言
macro social semiotic 宏观社会符号
social semiotic meaning 社会符号性动机
social semiotic approach 社会符号学分析
The former views language as a social semiotic resource and mainly studies language from the social perspective.
后者从属于认知语用学的范畴，主要从认知和心理角度阐释语言。
Because multimodal discourse is a typical feature of English advertising, it is urgent to try a social semiotic approach to the multimodal discourse of advertisement.
鉴于多模式话语在广告英语中普遍存在，对广告进行多模式话语的社会符号学分析，十分必要。
Functional linguistics approach is no longer just the translation of studies have compared the static grammar level, but a broad vision of cultural and social semiotic perspective.
功能语言学途径的翻译研究已不再只是语法层面的静态比较了，而是有视野开阔的文化和社会符号学视角。
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