A key decision required of advertising managers is whether a "hard-sell" or "soft-sell" strategy is appropriate for a specific target market.
广告经理关键要决定到底是“硬销售”还是“软销售”策略适合特定的目标市场。
Chimps have a long and highly controversial history in advertising too, helping sell everything from tea and soft drinks to cars.
把黑猩猩用来做广告，帮助人们出售从茶叶和饮料到轿车的各种商品，长期以来就是一个有争议的问题。
The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
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