In the front hall, on the back of the front door, I hung a mirror framed in a dark wood that matched the color of the umbrella stand.

NEWYORKER: Miracle Polish

The new service will benefit from the creative vision of music icon and newly appointed Chief Creative Officer Trent Reznor and is set to launch in late 2013 as a stand-alone company under the Beats Electronics umbrella.

ENGADGET: Beats Electronics announces project Daisy music service, appoints new CEO

But he also thinks that small stand-alone firms and their entrepreneurs need some protection: hence the Idealab umbrella.

ECONOMIST: Johnny Appleseed.com