From the beginning of Microsoft's mobile efforts in the PDA era, its touchscreen phone software has had a Start button and windows that could be minimized like the classic Windows desktop.

ENGADGET: Switched On: Battling for the bronze

But this strategy offers much more in terms of quicker ROI and minimized risk, and gives investors an opportunity to reinvest those gains in hot new start-ups or diversify their portfolio as current market conditions warrant.

FORBES: Forget The Long Term: Building Your Startup For A Quick Exit