...观点,他们认为,企业利润的增长首先取决于服务质量。20世纪90年代是以服务取胜的年代,顾客满意战略(strategy of customer satisfaction)在国际新营销战略中应运而生,其主导思想中明确指出满足消费者对产品开发、产品价格、销售点分布和售后服务四个方面的需求。
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Then, the article unifies the idea of customer satisfaction, proposed differentia service strategy on the base of marketing segment, after that constructed the step of implement.
然后,结合顾客满意理念,在市场细分的基础上,提出了建立差异化服务战略的构想,并构建了建立差异化战略的步骤;
This article has conducted the research to the Commercial bank customer degree of satisfaction promotion's strategy.
本文对商业银行客户满意度提升的策略进行了研究。
Finally, proposed the strategy of improving key factors customer satisfaction.
最后,提出了提高关键因素顾客满意度的策略。
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